The word “perfect” sets a high bar. And perfection makes us nervous, anxious even. But if you think that crafting the perfect sales email is a mythical maneuver, think again.
Writing sales emails that hook prospects isn’t as tough as it seems. What does it take? Researching the prospect and making a thoughtful connection, delivering value quickly, and providing them with a clear next step.
Let’s dissect a real-life example of a killer sales email—a follow-up our CEO sent after meeting a prospect from Influitive at the SiriusDecisions Summit.
1. Let’s Get Personal, Personal
- An anatomy of a perfect cold email that gets immediate replies By Peter February 6, 2018 cold email strategy, cold email success story, cold email tips, cold outreach email tools, follow up email.
- The Anatomy of a Perfect Networking Follow-Up Email Template. Include your email address and phone number so the person can easily get in touch with you using.
What drives a prospect to open an email? A subject line that’s all about them. It could be a stat or story about their favorite sports team or congratulatory note on their recent work anniversary.
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The word “perfect” sets a high bar. And perfection makes us nervous, anxious even. But if you think that crafting the perfect sales email is a mythical maneuver, think again. Writing sales emails that hook prospects isn’t as tough as it seems. What does it take? The Anatomy of a Perfect Email. Follow Follow; If you want your subscribers to hang around and actually open your emails, you need to regularly provide.
In this case, Kyle pulled a sentence directly from the prospect’s online bio:
While anyone can find this information, it still required effort to get it. So, your prospect will appreciate the time you invested. And that thoughtful, personal touch sets your email apart from bajillions of generic sales emails flooding people’s inboxes.
You can see exactly where Kyle got the info on the Influitive bio page:
2. Help Me Help You
Since the subject line caught the reader’s attention, she opened the email. But that’s just the beginning. The real value comes from sharing how you can help.
Notice that the compliment in the first sentence references the subject line. But just as quickly, the seller makes a smooth transition to how he can help the prospect, reinforcing his company’s key message. Relatable and simple.
3. Let’s Talk
Once you’ve outlined the value you can offer, include a standalone line suggesting a date for a call. This simplifies the next step and response for the reader.
Then make the postscript the icing on your cake. In the case of our example, the seller referenced the prospect’s recent intriguing tweet:
Sure enough, it worked. The prospect sent the email to her entire team as an example:
The “Why You, Why You Now” strategy she refers to is Jeff Hoffman’s concept of not only connecting but creating urgency.
It’s clear to see: this is a delightful email exchange where everyone wins. The best part? It shows that salespeople don’t have to be pushy or aggressive to engage prospects.
Hungry for more ways to make your sales emails more effective? Check out our latest research, 33 Tips For Optimizing B2B Sales Emails: The Ultimate Guide, here!
Tags: Sales Emails & Cadences, Sales Strategy
Acer multimedia audio controller driver download. In case you haven’t quite noticed, we live in a world of too much email. And while Inbox Zero is as lofty a goal as the elusive work/life balance, sending and receiving email as a small business owner is pretty much required.
Look: I’m not talking about just your personal emails going out directly from your inbox either. Email is a required part of a powerful marketing plan and building your list is one hot topic.
To help you stay on top of your email-sending game, I’ve combed through thousands of emails to find the winning formula for the perfect structure for your next broadcast. And while I love the written word, I thought a perfectly-pinnable infographic would help you the most… so I made you one.
What are the key takeaways?
1) Get friendly. Email subject lines, greetings, and content written like they are to a friend are more likely to be read than any other email. Would you write an email to your friend with the subject line: OMG YOU HAVE TO DO THESE 15 THINGS BEFORE NEXT WEEK! ? Probably not. So keep your emails friendly and conversational to get more eyes on the actual content.
2) Be brief. Let me quote the (in)famous Sweet Brown with a big ol’ “Ain’t nobody got time for that!” If your emails are long and rambling, your readers will click on through to the next one before you even capture their attention. Sure, say what you need to say but keep it concise.
3) Link Out. We take deliverability pretty seriously here at ConvertKit. After all, an email sent is only good to you if it actually makes it to the intended inbox. To make the most of your deliverability, leave the videos and GIFs (as much as we love them) to your blog or YouTube channel. Snag a screenshot, embed that photo, and link out so your readers can engage with you even longer by visiting your site.
4) Get organized. Use headlines and bold keywords to move the reader’s eye down the digital page. If your email has multiple parts or a few areas of focus, point them out with lists or headings so your recipient doesn’t have to decipher the clues on their own.
5) Break it up. If you write an email that’s 500 words and all one paragraph, it’s going to take a long time to read and might not ever pass the point of simply being opened. Let’s face it, we live in a world of communicating in 140 characters or less. If your paragraph is more than three sentences (five, max), it’s time to get friendly with the Return key on your keyboard.
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No matter what kind of emails you’re sending, the goal is to have them opened, read, and responded to. If that’s not the goal, I challenge you to ask yourself why you’re sending the email in the first place.
The Anatomy Of A Perfect Email Message
It’s time to send better emails. I can’t wait to read yours.